Today’s blog is from Mariana Podmore, Sales Assistant to the Foreign Rights team at our sister company Red Lemon Press. As well as loving books of all shapes and forms, Mariana loves knitting and today she blogs for us about her favourite knitting supplies shop: Loop. You can find her tweeting at @marisantanapod.
I started knitting and crocheting when I was about 19, but when I moved to London about 3 and a half years ago my knitting ended up being put to one side – I had no needles or yarn, and knew nowhere to get them! When I finally just had to get back to it, it was Google who pointed me in the direction of what quickly became my favourite local shop: Loop.
Loop is located in Camden Passage, a lovely pedestrian street filled with quirky cafés, furniture shops and well known for its antique shops and market. Location is definitely part of the shop’s success: Loop is surrounded by other similar shops – one of a kind, independent, cosy and designy-looking. Loop mainly sell very special yarns: imported, hand dyed or with something extra, as well as beautiful needles, buttons and even scissors. For many of their suppliers they are exclusive UK retailers.
As well as great product and location (ok, those are VERY important) the other thing I think that Loop does so well is creating a communal environment: knitting is a communal activity, it’s the kind of knowledge that is usually passed on from person to person, and done along with friends, who help and encourage each other. And of course you can only knit so much for yourself – inevitably everyone you know will be getting a knitted gift!
That community spirit is well reflected at Loop, with a cosy sitting area, as well as a big table for people to work together. They run workshops and courses with famous designers and knitters. They provide a free swift and ball winder for anyone who needs it (trust me – this is important!). And they have the knowledgeable staff that is indispensable in a good crafts shop – you need to be able to ask them for advice, and at Loop they are always willing to sit down with you for a few minutes and help you figure out where you went wrong with your project and just answer any kind of question (including going online to help you check something you forgot about the project you’re working on!)
So, in the spirit of asking questions, I did a little Q&A with owner Susan Cropper about what makes Loop so special:
Q: Can you tell me a little bit about how the shop started?
A: I opened Loop in 2005 as I was passionate about knitting and textiles and I could not find any shop in London that reflected what was going on in the knitting community. There has been a huge explosion of gorgeous hand-dyed yarns, natural fibres and beautiful patterns and I just wanted a place that people could go to to see these things as well as offer a great variety of knitting classes and things made by independent designers working in fibre.
Q: I know I love the shop, but what do you think makes Loop special?
A: I think the passion that I have for colour and texture and all things to do with knitting comes across when you walk in the shop. I never stop trying to find more beautiful and useful things for the shop. We also have terrific dedicated staff who are excellent knitters and crocheters as well as being lovely.
Q: What are some of your strategies to make the shop visible to the world and to keep customers coming back?
A: Well, we have a beautiful website and blog. We send out a newsletter every week and that lets people know about what is new in the shop, events coming up and other interesting bits. We also often have a free pattern on the blog that people can download.
Q: Do you and other local shops organise together to keep the area relevant and encourage more customers to come by?
A: A little bit. Camden Passage organises some events a couple of times a year, but it is a very active area anyway with loads of interesting shops, the antique markets and cafes.
Q: You sell your products online as well, how has online shopping affected your business – did you feel a big increase in business, or is it more about making the shop visible to people in the online world, who will then come and visit you?
A: Both really. Our online shop is very important to us so we can offer yarn and books to people that are often hard to find in other places.