A few weeks ago Sara O’Connor and I were lucky enough to go to the Trendwatching London seminar – which is a lot less scary as it sounds, honest.
Basically, Trend Watching have ‘spotters’ all around the world looking for cool products, adverts and brands – they then try to establish what general trends they can read from all of them. I would quite like that job!
For instance, they mentioned a pizza delivery company in Dubai that had created a fridge magnet that connects to your phone via Bluetooth, and when you’re hungry, you just press one button to order your favourite pizza. LIKE THIS:
I absolutely want one of these! Anyone else?
It’s not until you see things like that, that you think a bit about your own preferences and behavior. In general there is obviously a big trend towards doing things online rather than on the phone these days (or even in person). I must admit myself, if something – restaurant, take-away, theatre, cinema – has an online booking option and a phone number, I would every time opt for the online option. Why? Ease, for one thing, absolutely. Control, is another reason – don’t you find yourself wanting to make absolutely sure you can see what you have ordered and not leave it to chance that someone has got your order wrong? (There is nothing more annoying than when you have called someone up to do something, and it doesn’t happen, so really we just want to do things ourselves. This is a common rant of mine!) Personalisation too – having an email to you, telling you that they have your order, makes you feel reassured and trusting.
If anyone of these strike a cord, then fear not – it is not just you! There is a global trend towards taking control of things like this and cutting out the real person in favour of the online.
But before everyone panics and thinks we are heading towards a SkyNet future of robots controlling us, something that reassured me was mentioned right at the beginning of the seminar – that human needs don’t actually change. We still want to same things we always will – we are just looking for companies to serve our needs better (and faster). The perfect example of this? The most recent John Lewis advert (which I also love):
Ah, good old John Lewis. They just can’t put a foot wrong…
So, what do you think? What online services do you love? (For instance, the genius* that is the Domino’s Pizza Tracker. *Honestly, I don’t only eat pizza). Which products do you want because they are just CLEVER? Or what would you most want from the existing things you use?
The thing I most want: a way of viewing remotely the stuff I have recorded on my SKY box. The Sky Go App is great, but I want to watch the stuff I’ve recorded in bed or when I’m away, on my iPad (while the football is on in the other room!). Can someone make that happen??