Is it wrong to think of Christmas?

Last night, I had that sense (probably along with much of the nation) that summer is over and autumn is on its way. Not only have schools gone back (which we discussed at length last week), the Olympics are well and truly over and the evenings are getting darker already.

And for us publishing types, this only means one thing. It’s the run up to Christmas!

Really? Yes.

In fact, I even noticed Christmas cards on sale in Morrison’s yesterday. Okay, that’s a bit much, even I agree that.

But in book world, the Christmas season pretty much starts in October. Bookshops start their Christmas promotions, gift catalogues are printed, magazines put their gift guides together and the autumn events season kicks off.

The average event haul

If you see a book publicist or marketer in October, they are usually slightly crazy-eyed looking, drinking more coffee that normal and either constantly on the phone, constantly on a train, or alternatively constantly on the phone whilst on a train (annoying everyone around them, most likely…shhhh).

That’s because October is not only the biggest publishing month of the year, it’s also the busiest events month. And being that we have launched a company this year, and have nine books, which are just perfect for Christmas stockings…we didn’t want to miss out!

Showcards, train tickets, hotel bookings, excel spreadsheets, sharpies and post-it notes at the ready…Here’s just a tiny snapshot of where you can see our authors (and some of us!) in the flesh over the next few months…(with many more to come…)

Friday 14th September, 12.30pm (this Friday!) Lydia Syson at Blenheim Palace Literary Festival

Wednesday 19th September 4pm – Gareth P. Jones at Newcastle Children’s Book Festival

Monday 1st October, Fleur Hitchcock at Bath Kids Lit Festival, Schools Programme

Thursday 4th October , 6pm – Sally Gardner at KLF, Bath Lit Fest

Saturday 6th October, 6.30pm– Sarah Mussi with Sean Cummings and Kim Curran (of new YA imprint Strange Chemistry) at Foyles Charing Cross Road, London

Sunday 7th October, 12pm – Sarah Mussi, with the same panel as above at Waterstone’s Bluewater (Keep an eye here for more details)

Saturday 13th October, 5.45pm – Sally Gardner with Mal Peet and Nick Lake at Cheltenham Literary Festival

Tuesday 23rd October, 1- 2pm – Gareth P. Jones at Chester Literary Festival

Phew…best leave it there for now… but as I said, there will be more to come – Meg is mostly likely on the phone as we speak…

If you are interested in holding an event this autumn around one of our authors, there’s still time, just get in touch on keynotes@hotkeybooks.com

And until then, I’m going back to look at this and start crafting my Christmas list…what books are top of yours this year?

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One response to “Is it wrong to think of Christmas?

  1. I’ve already started a Christmas list because I forget closer to the time. Currently it’s full of books, a request for retractable headphones and a lego lunch box. : )

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