So, a while back I wrote about authors, and how, as a Sales, Marketing and PR team, authors will always lie at the heart of what we do.
And the time has come for us to now share our ideas with our lovely authors, or in Mad Men style – it’s PITCH time. Right from day one, we were reading, brainstorming and writing up lots of ideas of how to get our books out there in the world, and over the next few weeks we’ll be meeting up with our authors, either in person or virtually, to make sure they are comfortable with what we’re planning.
I remember when I first started working in marketing, and had to pitch some ideas out to an author, or just my boss, I found it terrifying. It’s quite scary to put an idea out there and risk someone not liking it. For anyone watching the most recent series of Mad Men, sometimes when you love an idea, and it gets batted back at you, you have to fight really hard not to try to bash someone over the head with it. Oh, poor Peggy (Mad Men fans you’ll get this…)
Luckily that has never happened to me. The key with working in marketing and PR, and any creative industry really, is to make sure you don’t take things personally. There are always going to be ideas that you love, that others don’t get, or, ideas that don’t get taken forward but which generally spark something else, something better. Authors know their books better than anyone else, and the best campaigns I’ve ever worked on have involved the authors ideas, not disregarded them. Also, in the ever growing digital sphere, content from the author – blogs, features, top tens, video and interviews – is invaluable, so you definitely need to get them on board.
Yesterday our ‘pitch’ period started with the lovely Gareth P Jones to talk ideas for :
Bookshop ghost sharing schemes, ghost ‘trumps’, iBook samplers, fancy dress events, ghost tours and writing competitions were all discussed and thankfully, well received – phew!
And best of all, Gareth treated us all the very first play of his spooky Constable & Toop original song – complete with sing-along sections by us! (My first request as ever was, can I film this?? Next time, I was told…)
We were all buzzing afterwards – seeing an author happy and excited about our plans is all we could ever want.
Don’t worry though authors – we haven’t been building original song composition into all of your plans…